User Journeys
This document defines how users interact with the MHMD Studio platform. It maps the ideal paths users take to accomplish their goals and establishes the foundation for navigation, page hierarchy, and user experience decisions.
Document Metadata
| Property | Value |
|---|---|
| Document | User Journeys |
| Version | 1.0 |
| Status | Active |
| Owner | Mohammed El Maachi |
| Last Updated | July 2026 |
Purpose
This document defines the primary journeys users take through the MHMD Studio platform.
The objective is to remove friction, reduce unnecessary navigation, and create intuitive paths from arrival to completion.
Every page should support at least one documented journey.
Journey Principles
Every journey should be:
- Clear
- Short
- Predictable
- Accessible
- Responsive
- Consistent
Users should never feel lost.
Primary Journey 01
Hire MHMD Studio
User
Startup Founder
Business Owner
Technology Company
Goal
Determine whether MHMD Studio is the right partner and start a project.
Entry Points
- Homepage
- Google Search
- Portfolio
- Blog
- Referral
- Social Media
- Direct Link
Journey
Homepage
↓
Understand Value Proposition
↓
Explore Services
↓
View Portfolio
↓
Read Case Study
↓
Learn About Studio
↓
Contact Page
↓
Submit Inquiry
↓
ConfirmationSuccess Criteria
The visitor understands:
- What MHMD Studio does.
- How it works.
- Why it is different.
- How to begin a project.
Primary Journey 02
Evaluate Technical Capability
User
Developer
Product Manager
Technical Founder
Recruiter
Goal
Assess engineering quality.
Journey
Homepage
↓
Portfolio
↓
Case Study
↓
Technical Details
↓
Engineering Articles
↓
Architecture Content
↓
ContactSuccess Criteria
The visitor leaves with confidence in the technical capabilities of the studio.
Primary Journey 03
Learn
User
Designer
Student
Developer
Creative Professional
Goal
Read educational content.
Journey
Homepage
↓
Blog
↓
Article
↓
Related Articles
↓
Resources
↓
Newsletter
↓
Return VisitSuccess Criteria
The visitor discovers valuable information and chooses to return.
Primary Journey 04
Explore Portfolio
Goal
Understand the quality and thinking behind previous work.
Journey
Homepage
↓
Portfolio
↓
Filter Projects
↓
Project Page
↓
Case Study
↓
Related Projects
↓
ContactSuccess Criteria
The visitor understands both the outcome and the reasoning behind each project.
Primary Journey 05
Discover Services
Goal
Understand available services.
Journey
Homepage
↓
Services
↓
Service Detail
↓
Portfolio Example
↓
ContactSuccess Criteria
Users understand:
- What the service includes.
- Who it is for.
- Expected outcomes.
- Why MHMD Studio approaches it differently.
Navigation Goals
The navigation should allow users to answer these questions quickly:
Who are you?
What do you do?
Can I trust you?
What have you built?
How do I contact you?
Navigation Rules
Users should reach any important page in three clicks or fewer.
The current page should always be obvious.
Navigation labels should be descriptive.
Avoid hidden navigation patterns.
Desktop and mobile navigation should remain conceptually identical.
Homepage Objectives
Within the first ten seconds visitors should understand:
- Company identity.
- Core value proposition.
- Primary services.
- Quality of work.
- How to continue.
Contact Journey
The contact process should minimize friction.
Flow
Contact Page
↓
Contact Form
↓
Submission
↓
Confirmation
↓
Follow-up EmailRequirements
Minimal fields.
Clear expectations.
Fast submission.
Accessible form.
Spam protection.
Blog Journey
The content experience should encourage exploration.
Homepage
↓
Blog
↓
Article
↓
Related Articles
↓
Category
↓
Newsletter
↓
Return VisitPortfolio Journey
Every portfolio project should encourage deeper exploration.
Portfolio
↓
Project
↓
Case Study
↓
Related Project
↓
ContactExit Points
Successful exits include:
- Contact submission.
- Newsletter subscription.
- Portfolio exploration.
- Reading multiple articles.
- Returning later.
Not every visit needs to convert immediately.
Trust should compound over time.
UX Success Metrics
Evaluate journeys using:
- Bounce rate.
- Navigation depth.
- Time on page.
- Scroll depth.
- Contact conversion.
- Portfolio engagement.
- Article completion.
- Return visitors.
Journey Design Principles
Every journey should:
Reduce uncertainty.
Provide clear next steps.
Avoid unnecessary decisions.
Support accessibility.
Respect the user's time.
Build confidence gradually.